Every art has its basic elements. Those ingredients that you can’t do without if you want to do your best. These are my pick.
1. Involve your audience. You can ask questions, invite audience members to volunteer to help demonstrate something, give them a quiz or ask members to share their experience about the subject you are speaking on. This makes the audience feel apart of what is going on, increases attention and makes them like you personally.
2. Collect anecdotes and intersperse them within your talk sharing personal stories that again help the audience to relate to you and what you are talking about. Let the audience know you are one of them and you too have had similar experiences to them.
3. A speech without humor is not remembered for long. Even the driest of subjects can have humor added to it. I use to have to give a “stock” presentation in one position I had where I was required to use technical equipment that was agonizingly slow. A few jokes about the subject matter kept the audience from falling asleep and earned me a positive reputation. Humor addressed on yourself makes you approachable and liked.
4. Always try to give your audience something they can use now and in the future. This can be anything from a way at looking at something differently to something to make their job easier or useful references. It is unlimited what you can do, but if it is something handed out be sure to have your name and contact information there as well.
5. Many times a talk or presentation requires you to talk about statistics and numbers. Nothing makes audiences zone out faster than listening to statistics. First you have to consider the audience. Are these experts in this subject area or are they a mix of people with different expertise? You must present your speech at the level of your audience. Simplify the statistics if possible and correlate it to something that the audience can relate to. Steve Jobs is tops at this. Regarding his product the iPod he said “There are sneakers that cost more than an iPod.” If you present a conclusion be sure you show how you support it with back up data. If you need to give out a lot of information, give out handouts. Most of your audience will be visually based and they will find it easier to as simulate the information by looking at it then by just hearing it.
6. Tell your audience what your intention is for your presentation and how you intend to get there. Keep coming back to your outline so the audience doesn’t get lost.
7. Use memory tools to tie together your major points. Large colorful images are a good selection. It can be something as simple has the fingers on your hand or a mnemonic make out the first letter of each key or a little silly poem. A simple search on the web will give you lots of examples you can use. I guarantee it will be remembered.
These seven items aren’t the only things you want to utilize to emulate excellence but I think you will find they are a good starting point.
Karen MacMurray is an educator, entrepreneur, published author and librarian. She likes to share her experience and knowledge while helping others. Her latest book is about how to emulate excellence in speaking and presenting. You can find out more at her website: http://www.bestpresentationsecrets.com